ProSieben is a commercial television station in Germany distributed to a large extent via cable and satellite along with DVB-T (Digital Video Broadcasting - Terrestrial) in larger population centres. It began operations on 1 January 1989. Since 2003 the station, as part of the ProSiebenSat.1 Media AG, is owned by a group of investors lead by Haim Saban. ProSieben is Germany's second largest privately owned television company. Although some of ProSieben's programming is self-produced, it is largely known for its heavy dependence on British and American copyrighted series and films, shown throughout the week during prime time.
Their motto is We love to entertain you. Media stars, some German and many American (including Tom Cruise, for the channel's broadcast of Minority Report and cast members of such shows as Lost, Desperate Housewives or The O.C.) say the motto as part of the station's campaign, these promos being shown as lead-ins to programs.
The "ProSieben Star Force" lead-ins show the German stars of ProSieben as they are involved in tongue-in-cheek funny moments as the station's "Entertainment Agents," with Stefan Raab (TV total), Christoph Maria Herbst (Stromberg), and Michael "Bully" Herbig (Bullyparade) in a more recent promo as an agent.